Databases are the cornerstone of successful direct marketing. An effective database provides a repository of marketing intelligence that allows you to communicate 1:1 with your customers and prospects.

We develop marketing databases that help you identify your best customers, and find new customers like them. This grows your leads into customers.

Our marketing database engineers help you segment your leads from highest qualified to least qualified. This allows you to see a detailed marketing history for each of your individual prospects and customers. Our engineers also help you design a database that best fits your business model needs so you can capture the correct data when necessary.

Because we are database marketers, we also have the knowledge and tools to help you maximize your existing database and achieve 1:1 marketing. We offer all these database services in-house:

• Marketing Database Development
• Campaign Management
• Database Hosting & Management
• Data Segmentation
• Customer/Client & Prospect Profiling
• Data Modeling
• Email Database Management
• Campaign Performance Tracking
• Customized immPrint-Digital Print Content & Image Database
• Lead Management
  • Qualification
  • Distribution
  • Cultivation
  • Nuturing